Guide · Comparison

Gopuff vs Instacart first-order discount (November 2026)

Program-page terms last checked:

Short answer: Gopuff code GO4NPJ6RBX gives new customers $15 off their first order, taken off at checkout. Instacart referral code BMASJEDIAN can give new customers up to $40 across their first two $35+ orders from one retailer (non-alcohol, not restaurant). Instacart amounts can vary by region and account, and Washington state is excluded. Pick Gopuff for a same-order convenience discount. Pick Instacart for grocery credit across two qualifying orders.

Some links are referral links. Gopuff details come from our Gopuff promo code page, last checked Nov 2, 2026. Instacart referral details come from our Instacart promo code page, last checked Nov 6, 2026. Instacart also publishes other new-customer offers in its help center; see Thrive Market vs Instacart.

Gopuff vs Instacart first-order discount at a glance

DetailGopuff (code GO4NPJ6RBX)Instacart (code BMASJEDIAN)
New-customer offer$15 off your first order, per Gopuff's share message for this code.Up to $40 across first two $35+ orders (non-alcohol; one retailer per coupon). Amounts can vary.
When the discount appliesRight away, on the same order at checkoutAcross the first two qualifying orders, as coupons in the app
Minimum orderOrder minimums can apply; the app shows them at checkout$35+ per coupon, per Instacart referral terms
Who it is forNew Gopuff customers in a Gopuff delivery areaNew Instacart customers. Washington state is excluded. Same-household or related accounts are not eligible.
What you buyConvenience items from GopuffGroceries from one retailer per order, delivered or picked up
Not coveredAlcohol and some items may be excluded. Alcohol orders are 21+ with a valid ID at delivery.Alcohol and restaurant orders. The code may not be sold, copied, modified, or transferred.
Time limitFirst order; check the app for any expiryCoupons expire 90 days after redemption or as shown in-app, whichever is earlier
Last checked on our program pageNov 2, 2026Nov 6, 2026

How to claim each offer in 3 steps

Gopuff

  1. Open the Gopuff link, or download the Gopuff app and create an account.
  2. Add items to your cart. At checkout, tap Promo code and enter GO4NPJ6RBX if it is not already applied.
  3. Check that the $15 off shows before you pay, then place your first order.

Instacart

  1. Open the Instacart referral link, or install Instacart and create a new account.
  2. If the code did not auto-apply, enter BMASJEDIAN as a promo code at checkout.
  3. Place a qualifying $35+ order from one retailer (non-alcohol items). Repeat for a second qualifying order if your coupons still apply.

Terms apply. If the Instacart app shows a different offer, the app wins. Official terms win if anything here differs.

Which one should you use?

Official sources and dates

Offers change. Official terms win if anything here differs. Confirm the discount line in each app before you pay.

Common questions

Which first-order offer saves more, Gopuff or Instacart?

Gopuff gives $15 off your first order, applied at checkout on that same order. The Instacart referral code BMASJEDIAN can give up to $40 across your first two $35+ orders, though amounts can vary by region and account. Instacart's credit is spread across two qualifying grocery orders, and Washington state is excluded.

Are Gopuff and Instacart the same kind of delivery?

No. Gopuff is a convenience-store delivery app for items in a Gopuff delivery area, often the same-day or faster window shown in the app. Instacart delivers groceries from one retailer per order, or offers pickup. The two catalogs are not the same.

What does the Instacart referral exclude?

Instacart referral terms, as listed on our Instacart page, say the code is not valid on alcohol or restaurant orders, Washington state is excluded, referrals cannot be same-household or related accounts, and the code may not be sold, copied, modified, or transferred. Each coupon typically requires a $35+ order at one retailer.

Is the Instacart referral the same as Instacart's help-center new-customer offers?

No. Our Instacart page describes referral code BMASJEDIAN (up to $40 across first two $35+ orders, checked Nov 6, 2026). Instacart's help center also lists other new-customer offers, including 40% off up to $15 on each of the first 2 orders, or $0 delivery on the first 3 orders, which we documented on our Thrive Market vs Instacart page (read Nov 10, 2026). Check Credits and promos in the Instacart app for what your account actually shows.

Can I use the Gopuff code on alcohol?

Alcohol orders are for customers 21 and older, and a valid ID is required at delivery. The Gopuff page notes that alcohol and some items may be excluded from the promo. Check the discount line at checkout before you pay.

Does this site earn a reward from these links?

This site may earn a referral reward if you sign up through its links and qualify. It costs you nothing extra, and this page lists only what you receive.

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