Short answer: Thrive Market gives new members 40% off a first order, up to $30, but it is a paid membership that renews automatically. Instacart's help center lists 40% off, up to $15, on each of your first 2 orders (up to $30 total), or $0 delivery on your first 3 orders, whichever your account shows. Instacart's terms name no membership fee. Choose Thrive if you want its grocery selection, and Instacart if you want delivery from a local store.
Thrive Market referral link
Use the linkSome links are referral links. Instacart terms below come from Instacart's own help center. See our Instacart promo code page for its referral link.
Thrive Market vs Instacart first-order discount at a glance
| Detail | Thrive Market | Instacart |
|---|---|---|
| New-customer offer | 40% off your first order, up to $30 off | 40% off up to $15 on each of your first 2 orders, or $0 delivery fee on your first 3 orders |
| Best case saving | $30 on one order | $15 per order, so $30 across two orders (40% offer) |
| Membership | Paid membership, auto-renews; $59.95 annual renewal rate per its terms | No membership named in the offer terms; a payment method must be on file |
| Minimum order | See Thrive Market terms | $10 per order |
| Not covered | Discount is not cash and not for the membership fee | Restaurant orders, alcohol, taxes and service fees (40% offer); service fees still apply to the free delivery offer |
| Time limit | Applies to your first order | Both orders by Dec 31, 2026, 11:59 PM PT; second order within 14 days of the first |
| Cancel or refund | First-time annual members can cancel within 30 days for a full refund | No membership to cancel for these offers |
| What you buy | Groceries from Thrive Market's own site, shipped to you | Groceries from one retailer per order, delivered or picked up |
How to claim the Thrive Market offer in 3 steps
- Open the Thrive Market referral link above as a new member.
- Create your account and choose a membership. Read the renewal price and cancellation terms first.
- Place your first order. The 40% discount, up to $30, applies at checkout.
Terms apply. See our Thrive Market referral page for the full terms.
Which one should you use?
- Pick Thrive Market if you want its organic and natural selection and will keep the membership. Check the renewal price first.
- Pick Instacart if you want a first order from a local retailer without a membership fee.
- On Instacart, open Credits and promos to see which offer your account has before you order.
Official sources and dates
- Instacart Help Center: 40% off first 2 orders (read Nov 10, 2026)
- Instacart Help Center: $0 delivery fee on first 3 orders (read Nov 10, 2026)
- Thrive Market Terms of Service (read Nov 10, 2026)
- Thrive Market Help: referral credits (read Nov 10, 2026)
Offers change. Official terms win if anything here differs.
Common questions
Which first-order deal saves more, Thrive Market or Instacart?
Thrive Market's referral gives 40% off a first order, up to $30 off, and needs a paid membership. Instacart's help center lists 40% off up to $15 on each of your first 2 orders, so up to $30 across two orders, with no membership named in the terms. Instacart may instead show $0 delivery on your first 3 orders. Which one you see depends on your account.
Does Thrive Market need a membership?
Yes. Thrive Market's terms say you need a membership to use the services, memberships renew automatically, and the annual renewal rate is $59.95. First-time annual members can cancel within 30 days for a full refund.
Which Instacart new-customer offer will I get?
Instacart says new customers may see one of two offers: 40% off your first two orders (up to $15 each) or $0 delivery fee on your first 3 orders. Not all customers who meet the criteria see the 40% offer. You can switch once, before your first order, in Credits and promos.
What does the Instacart 40% offer exclude?
Instacart's help center says it excludes restaurant orders and alcohol, applies to the total of eligible products and excludes taxes, service fees and other fees. Each order must total at least $10, and Costco orders get 20% off, up to $15. Both orders must be placed by Dec 31, 2026 at 11:59 PM PT.
Are they the same kind of store?
No. Thrive Market is a membership grocery site that ships to your door. Instacart says it is not a retailer or seller, and each order is from one retailer.
